App walkthrough as part of our 'Doofs' campaign. Targeting negative aspects of wellbeing within children, looking to turn technology against itself and use devices as a common platform to communicate to them. Whilst the playful, interactive and fun characters; the Doofs, help instil positive aspects of Hauora, (based off LifeHacks five principles of wellbeing; Be Active, Learn, Take Notice, Kindness and Friendship) into the children's subconscious.
Thursday, October 22, 2015
Character Trials
Some early character trials, looking into two core different styles, illustrative and geometric. Both at the moment too disproportionate from the target audience we are trying to reach
Logo Trials
Logo trials – looking into integrating text and image, singular logo's but all trying to integrate the idea of the 'Doof' characters into them
Mobile format
Initial trial of the app, mobile format. Thinking that we may have to shift away from this device due to the amount of children with access to them.
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